从定制及软体家居上半年财报里，我看到了一些破卷密码，以我乐、金牌、顾家家居、慕思等为例

Group 1 - The core viewpoint of the article highlights the challenges faced by the home furnishing industry, characterized by internal competition stagnation and external pressures leading to painful outcomes [1] - The term "going abroad" has become a popular phrase in the home furnishing industry, with the sentiment that "if you don't go abroad, you will be out" gaining traction [1] - The article discusses the adverse effects of globalization reversal, including tariff barriers and the challenges of adapting to local laws and cultural practices when entering foreign markets [1] Group 2 - The article identifies key strategies for breaking through the competitive landscape, particularly through high-end and brand-oriented approaches, exemplified by companies like Iola and Mussi [1] - Iola is noted as the only "double growth" company in the custom home furnishing sector, attributed to its successful high-end positioning and brand development [1] - Companies like Kuka Home and Golden Medal are highlighted as successful examples of navigating external competition effectively, with Kuka Home achieving significant overseas revenue [1]