AI时代入口竞争的巨变：从场景心智到角色心智

Group 1: Core Concepts - The core competition in the internet era is centered around "scene mentality," where companies that dominate high-frequency scenarios can establish entry advantages [1] - In the AI era, the competition shifts from "scene mentality" to "role mentality," where the focus is on becoming a trusted role that can cover multiple scenarios [2][3] Group 2: Consumer Side (ToC) - AI assistants are expected to replace fragmented scenario-based applications, allowing users to perform various tasks through a single role, enhancing personalization and emotional connection [4] - The emotional aspect of role mentality creates a stronger barrier compared to scene mentality, as users are more likely to develop dependency on an AI assistant [4] Group 3: Business Side (ToB) - In enterprise services, AI is evolving from single-point tools to fulfilling specific roles within organizations, enhancing operational efficiency [5][6] - AI enterprise assistants can automate various tasks across departments, becoming central figures in organizational processes [6][7] Group 4: Role of Digital Employees and Virtual Executives - Repetitive tasks are increasingly being replaced by digital employees, which can continuously learn and improve efficiency [8][11] - Virtual executives, such as AI CMO and AI CFO, are emerging as integral parts of organizations, assisting in strategic decision-making and operational management [8][11] Group 5: Business Implications of Role Mentality - The value of role mentality lies in its ability to facilitate cross-scenario migration and establish trust barriers, making it crucial for companies to create a strong role positioning in the minds of users and enterprises [9][10]