Bei Jing Shang Bao·2025-09-14 12:37Group 1 - The core theme of the event is how traditional brands can innovate while preserving cultural heritage, aiming to attract younger consumers and promote national trends in consumption [1] - The event, titled "Finding the Consumption Power of Time-honored Brands," was held during the China International Fair for Trade in Services and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion emphasized the importance of creating unique consumption scenarios and deeply exploring consumer potential through innovation [1] Group 2 - Liu Xu, General Manager of the Brand Marketing Center at Sanyuan Foods, highlighted the company's approach to integrating quality and marketing to resonate with consumers [5] - Sanyuan Foods has launched a new product, "Sanyuan Beijing Fresh Milk," which ensures a closed-loop process from sourcing to production and delivery, allowing for same-day availability [5] - The company is expanding its retail presence by opening new stores in key locations, aiming to enhance consumer experience and promote Sanyuan as a "Beijing gift" [5] Group 3 - Liu Xu stated that Sanyuan Foods has maintained a commitment to quality and consumer experience for 70 years, achieving zero accidents in its operations [6] - The company focuses on continuous communication with younger consumers and personalized innovation to stay relevant in the market [6] - The integration of product innovation with consumer needs is seen as essential for revitalizing traditional brands and unleashing their new energy [6]