苹果iPhone Air掀手机“无卡化”浪潮？

Core Viewpoint - The launch of Apple's new iPhone Air, which only supports eSIM cards, is seen as a significant step towards the adoption of eSIM technology in China, although the actual impact on the market remains uncertain [1][3][4]. Group 1: eSIM Technology and Market Dynamics - The three major telecom operators in China have indicated that they possess the necessary technology for eSIM cards and are awaiting regulatory approval to proceed [1][3]. - eSIM technology, initially proposed by Apple, allows for thinner devices and improved waterproofing, but its adoption in China has been cautious due to regulatory concerns and the interests of telecom operators [2][6]. - The introduction of eSIM cards could potentially enhance user convenience in switching operators, but the primary factors influencing user choice remain signal strength and cost-effectiveness of plans [7][8]. Group 2: Consumer Response and Product Positioning - The iPhone Air's appeal is questioned, as it lacks certain features compared to other models in the iPhone series, making its value proposition less attractive [4][5]. - Domestic smartphone manufacturers like OPPO and vivo are expected to release eSIM-compatible devices, with OPPO planning to launch its first models by the end of the year [5][6]. Group 3: Competitive Landscape and Regulatory Challenges - The introduction of eSIM technology may intensify competition among telecom operators, but concerns about user retention and potential security issues have led to a slowdown in eSIM adoption [6][7]. - The current telecom service ecosystem in China is well-established, and while eSIM cards could facilitate easier operator switching, they do not fundamentally change the existing dynamics of user retention and contract obligations [7][8].