Core Viewpoint - The incident involving Xibei Restaurant Group has led to a significant trust crisis due to allegations of using "pre-prepared dishes" and food safety concerns stemming from a viral video showing unsanitary practices in the kitchen [1][2][3]. Group 1: Incident Overview - On September 12 and 13, media reporters visited Xibei's kitchens, revealing issues with food preparation practices, including the use of a strainer to clean a drain, raising public health concerns [1]. - Following the backlash, Xibei announced that over 370 locations would allow kitchen tours and introduced a "Lao Luo" meal option for customers [2]. - On September 14, Xibei suspended kitchen tours to ensure normal operations and removed the "Lao Luo" meal from the menu, although some items remained available for individual order [2]. Group 2: Regulatory Context - On March 21, 2024, the State Administration for Market Regulation and other departments issued guidelines defining "pre-prepared dishes" and clarifying that dishes made in central kitchens for chain restaurants do not fall under this category [3]. - Xibei's founder, Jia Guolong, stated that none of their dishes are pre-prepared according to national regulations [3]. Group 3: Company Performance and Future Outlook - Xibei operates over 370 stores across 62 cities, employing approximately 18,000 staff members, with annual revenues fluctuating between 50 billion to 62 billion from 2020 to mid-2025 [3]. - The company had plans for an IPO in 2026, including strategic investments to improve its equity structure, but is now facing operational pressures and a slowdown in growth [3][4]. - Moving forward, Xibei aims to enhance supply chain transparency and restore brand trust as key priorities for the next 1-2 years [4].
罗永浩宣布停战,西贝暂停后厨参观并下架老罗套餐
2 1 Shi Ji Jing Ji Bao Dao·2025-09-14 13:08