潮宏基拟实现“A+H”两地上市

Core Viewpoint - Guangdong Chao Hong Ji Industrial Co., Ltd. (referred to as "Chao Hong Ji") has submitted an application for an "A+H" dual listing on the Hong Kong Stock Exchange, aiming to enhance its global strategy and brand image [1] Group 1: Listing and Market Strategy - Chao Hong Ji plans to utilize the "A+H" listing model to diversify capital operations and promote internationalization [1] - The company aims to leverage the complementary advantages of financing flexibility and investor structure through the dual listing [1] Group 2: Fundraising and Utilization - The IPO proceeds are intended for overseas expansion, building new production bases, opening three flagship stores in mainland China, marketing and brand development, and general corporate purposes [2] - The company’s core business, jewelry, contributes approximately 90% of total revenue, with a strategic brand layout that includes multiple product lines [2] Group 3: Product Differentiation and Performance - Chao Hong Ji has adopted IP collaboration as a key differentiation strategy, with 12 top global IPs and over 400 SKUs launched [3] - For the first half of 2025, the company reported a revenue of 4.102 billion yuan, a year-on-year increase of 19.54%, and a net profit of 331 million yuan, up 44.34% [3] Group 4: Channel Expansion and Online Sales - The company has established a strong online presence across 14 major platforms, with online sales revenue increasing from 889 million yuan in 2022 to 942 million yuan in 2024 [3] - As of June 30, Chao Hong Ji operates 1,542 offline jewelry stores, including 201 self-operated and 1,337 franchised stores [3] Group 5: International Expansion - Chao Hong Ji has begun its overseas expansion by opening its first store in Malaysia in 2024, followed by another in Thailand, and plans to open two more in Cambodia in 2025 [4] - Successful listing in Hong Kong is expected to enhance the company's overseas financing capabilities and resource allocation efficiency, supporting domestic upgrades and international market expansion [4]