Core Insights - The commercial project, Shoukai Tongzhou Wanxianghui, is celebrating its one-year anniversary since opening on September 20, 2022, and has attracted 40% of its customer base from the surrounding North Three Counties [2][4] - To mark the anniversary, the project is launching a month-long series of activities, including promotions, live performances, and family-friendly events, aimed at boosting regional consumer activity [2] - The project is introducing large interactive installations and its original IP "Mora," along with various cultural derivative products to enhance consumer interaction [4] Summary by Sections - Anniversary Celebration: Shoukai Tongzhou Wanxianghui is celebrating its first anniversary with a series of promotional activities and events designed to stimulate consumer interest and engagement [2] - Consumer Engagement: The project aims to enrich consumer entertainment experiences through events like fashion shows and various discount offers, catering to diverse consumer needs [2] - Future Development: The project plans to continue its focus on quality living and urban culture integration, introducing diverse brands and innovative business formats to enhance the commercial capabilities of Beijing's sub-center [4][5]
多元活动撬动消费 首开通州万象汇打造商业新标杆
Bei Jing Shang Bao·2025-09-14 13:45