西贝创始人贾国龙道歉,彻底向胖东来学习
2 1 Shi Ji Jing Ji Bao Dao·2025-09-14 13:44

Core Viewpoint - The recent controversy surrounding Xibei's food safety practices and the use of pre-prepared dishes has led to a significant trust crisis for the company, prompting a response from its founder and management to enhance transparency and address public concerns [1][2][3][4]. Group 1: Company Response - Xibei's founder, Jia Guolong, acknowledged mistakes in handling the situation and expressed a commitment to transparency, stating that the company will learn from competitors [1]. - Following the backlash, Xibei announced the suspension of kitchen visits in all its 370+ locations to ensure normal operations and prevent further issues [5][6]. - The company has also decided to remove the "Luo Yonghao" meal package from its offerings while allowing customers to order individual dishes from the menu [6]. Group 2: Food Safety Concerns - A viral video showed Xibei employees using a ladle to clear a drain, raising serious food safety concerns among the public [3]. - Xibei's customer service clarified that the tools used in the kitchen are supposed to be designated for specific purposes and that the incident was due to improper practices at the involved location [3][5]. - The company is under scrutiny regarding its use of pre-prepared dishes, with Jia Guolong asserting that none of Xibei's dishes fall under the category of pre-prepared food as defined by national regulations [8]. Group 3: Financial Performance and Future Plans - Xibei has experienced fluctuating revenue, with reported annual revenues of approximately 5.2 billion, 5.5 billion, 5.0 billion, 6.2 billion, 5.8 billion, and 2.9 billion from 2020 to mid-2025, indicating a peak in 2023 followed by a slowdown in growth [8]. - Prior to the crisis, Xibei was planning for an IPO in 2026 and had begun preparations, including attracting strategic investors to improve its equity structure [9]. - The company faces the challenge of restoring brand trust and improving operational performance over the next 1-2 years following the crisis [14].