流沙上的金阁

Core Insights - The article argues that the belief in "traffic is king" in the digital age is a naive and illogical perspective, emphasizing that traffic alone does not constitute the foundation of a business [4] - It highlights that while traffic is a resource, it becomes ineffective if it lacks user retention and conversion, leading to "garbage traffic" that does not provide intrinsic value [4][10] - The article discusses the transient nature of traffic and market dynamics, suggesting that reliance on external attention and short-term emotions can lead to unsustainable business models [10] Group 1 - Traffic is not the core of business; it is a resource that must be supported by intrinsic value [4] - The concept of "garbage traffic" arises when there is no substantial user engagement or value behind the traffic [4][10] - The volatility of traffic and market conditions reflects deeper human emotions of greed and fear, which influence capital movements [10] Group 2 - The ephemeral nature of traffic is likened to a palace built on quicksand, which is impressive but ultimately fleeting [10] - Businesses must focus on building core values that are resilient to the passage of time, rather than relying solely on click-driven metrics [10] - The article concludes that true success is achieved through depth and innovation, rather than superficial popularity [10]