贾国龙反思，罗永浩“收兵”

Core Viewpoint - The public dispute between the restaurant brand Xibei and internet celebrity Luo Yonghao has shown signs of temporary ceasefire, shifting focus towards the deeper issue of "transparency in prepared dishes" within the restaurant industry [1][2][3] Group 1: Incident Overview - The conflict began with Luo Yonghao's negative comments about Xibei's dishes, escalating into a direct confrontation between the brand's founder and the internet celebrity [5] - Both parties exhibited emotional responses, leading to controversies such as "online black mouth" and "public opinion war" [5] - The recent "ceasefire" indicates a shift from personal grievances to addressing the core issues of prepared dishes and the need for industry transparency [6] Group 2: Industry Reflection - Xibei's founder, Jia Guolong, acknowledged the need for a change in response strategy, highlighting the importance of crisis management in mature enterprises [7] - The incident revealed shortcomings in Xibei's approach to public sentiment, suggesting that personal responses from founders can detract from the core issue of improving consumer experience [7][9] - The crisis underscores the necessity for established brands to adopt institutional responses rather than personal expressions during public disputes [8] Group 3: Future Implications - The resolution of this conflict is seen as a new starting point for self-reform within the restaurant industry, emphasizing the importance of long-term value creation over crisis management [12] - The expectation is for Xibei to become a benchmark for transparency in the industry, enhancing consumer understanding of the brand's commitment [12] - The incident serves as a reminder that progress in the restaurant industry requires collaboration among enterprises, public figures, and consumers to foster mutual understanding and positive interactions [12]