HSBC Keeps Hold on Apple (AAPL), Sets $220 Price Target

Core Insights - Apple Inc. is currently viewed as one of the AI stocks on Wall Street's radar, with a Hold rating and a price target of $220.00 set by HSBC analyst Erwan Rambourg following the product keynote on September 9 [1][4]. Product Launch and Innovations - The keynote on September 9 showcased a range of new products, including the iPhone 17 series, Apple Watch, and AirPods, which will be available from September 19 [3]. - The iPhone 17 series met market expectations, with most specifications and innovations leaked prior to the event, yet the hardware updates were noted to stand out [2][3]. - Innovations in hardware include better screens, cameras, and batteries, with the iPhone Air being particularly noted for its slim design at 5.6mm compared to the expected 5.5mm [3]. - The Apple Watch Series 11, SE3, and Ultra 3 also received hardware improvements, aligning with market expectations [3]. - AirPods Pro 3 feature enhanced sound quality and noise cancellation capabilities, reportedly doubling the performance compared to AirPods Pro 2 [3].