让数字公共服务惠及更多农村居民（新媒视点）

Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and public services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for short videos among rural residents due to their low entry barrier and ability to quickly meet information needs [1]. - Algorithmic recommendations have increased visibility for ordinary users, allowing more rural residents to participate in information dissemination [1]. Group 2: Digital Divide - Despite the usage of new media, many rural residents primarily consume entertainment content, highlighting the persistence of the "digital divide" phenomenon [2]. - The divide is characterized by older age and lower education levels, which hinder these groups from effectively utilizing digital service platforms [2]. - Some individuals may access new media with assistance from family or community, but their digital engagement remains limited [2]. Group 3: Enhancing Digital Public Services - To ensure digital public services benefit more rural residents, services should align with user habits, integrating public service information with entertainment content [3]. - Information dissemination should be precise, targeting specific interests of different demographic groups, such as employment for youth and health for the elderly [3]. - Training programs to enhance digital literacy among low-education and elderly groups are essential, with support from government and social organizations [3].