首钢园打造文商旅体融合消费新场景

Core Insights - The Beijing Shougang Park achieved a record visitor count of 755,000 during the 2025 Service Trade Fair, marking a significant transformation from an industrial site to a vibrant exhibition town [2] - The park has embraced a modern exhibition model characterized by industrial aesthetics and a garden-like environment, enhancing its appeal and driving economic activity [2] - The Shougang Park is set to become the centralized venue for the Service Trade Fair starting in 2025, with significant upgrades to key facilities to support this transition [2] Summary by Sections Development and Transformation - Shougang Park has evolved from a historical industrial site into a bustling exhibition town, leveraging its rich industrial heritage and Winter Olympic legacy [2] - The park has adopted a "Conference +" approach to promote openness and consumption, significantly boosting its vitality and creating a new consumption ecosystem [2] Infrastructure and Facilities - The core landmark of Shougang Park, the Four High Furnaces, has been upgraded to a "5.0 version," accommodating up to 1,000 people for high-profile events [3] - Various facilities have been repurposed, such as the former desulfurization workshop transformed into a multifunctional space for offices and meetings, and the cooling tower area now features a basketball park for youth [3] Future Plans and Integration - The Shijingshan District and Shougang Group plan to further integrate urban and park development, promoting a comprehensive "exhibition town" that supports events, tourism, shopping, and accommodation [3] - There is a commitment to cultivate the entire exhibition industry chain and provide comprehensive services for major events, enhancing the overall experience for visitors and exhibitors alike [3]