ANTA SPORTS(HK:02020) Chang Jiang Shang Bao·2025-09-14 23:07Core Viewpoint - Anta Sports is focusing on expanding its presence in Southeast Asia as part of its global strategy, aiming to open 1,000 stores in the region over the next three years [2][3]. Group 1: Financial Performance - Anta Sports' revenue has significantly increased over the past four years, with figures of 355.12 billion, 493.28 billion, 536.51 billion, 623.56 billion, and 708.3 billion from 2020 to 2024 [6]. - In the first half of 2025, Anta reported a revenue increase of 14.3% year-on-year, reaching 385.4 billion, marking a historical high [7]. - The company is projected to exceed 800 billion in revenue for the first time in 2025, achieving a continuous annual increase of over 100 billion for five consecutive years [8]. Group 2: Global Expansion Strategy - Anta is establishing its Southeast Asia headquarters in Singapore, using it as a strategic hub to enhance market advantages and expand into South Asia, Australia, and New Zealand [3]. - The company is employing a Direct-to-Consumer (DTC) approach and a multi-brand, omni-channel strategy to connect online and offline sales [3][4]. - Anta has successfully entered various Southeast Asian markets, including Singapore, Malaysia, Vietnam, the Philippines, Thailand, Brunei, and Nepal [6]. Group 3: Brand Development and Partnerships - Anta has formed a joint venture with the Korean fashion platform MUSINSA to operate in the Chinese mainland, Hong Kong, and Macau, with Anta holding a 40% stake [5]. - The acquisition of outdoor brand Jack Wolfskin for 2.164 billion enhances Anta's brand portfolio, extending its outdoor product line from high-end to mass-market [10]. - Anta's overseas revenue increased by over 150% in the first half of 2025, driven by growth in Southeast Asia and new business launches in the U.S. and the Middle East [10].