第一批把脸卖给AI的人，已经后悔了

Core Insights - The article discusses the emerging trend of "selling faces" for AI-generated digital avatars, highlighting the unexpected consequences and ethical concerns associated with this practice [1][2][20] - Despite the risks, the business model is thriving, with companies generating significant revenue by creating and licensing digital personas [12][19] Group 1: Business Model and Revenue - AI companies are shifting from crowdsourcing to directly purchasing face rights, creating "premium digital humans" that can be replicated infinitely [1][12] - Leading companies like Synthesia and HeyGen have achieved annual revenues in the hundreds of millions by mass-producing digital avatars [1][12] - The cost of acquiring face rights is low compared to traditional filming, making it an attractive option for businesses [12][19] Group 2: Ethical and Control Issues - Individuals who sell their faces often lose control over how their digital likeness is used, leading to potential misuse in various contexts, including scams and political propaganda [2][5][20] - Contracts typically favor companies, with terms that grant unlimited and irrevocable rights to use the individual's likeness, raising concerns about personal rights and mental health [8][11] - The rapid growth of this industry has outpaced legal frameworks, creating a gap in protections for individuals [11][20] Group 3: Industry Growth and Competition - The AI digital human sector is becoming increasingly crowded, with various players entering the market, including Synthesia, HeyGen, and DeepBrain [19] - Companies are exploring ways to optimize their business models, such as implementing review mechanisms and offering equity incentives to mitigate risks [19][20] - The practice of "selling faces" is evolving into a legitimate business model, benefiting both actors seeking quick income and companies looking to reduce costs [19][20]