Group 1 - The National Cyberspace Administration of China announced the second batch of typical cases in the "Clear and Bright: Optimizing the Business Network Environment - Rectifying 'Black Mouths' Involved in Enterprises" campaign, which includes the beauty blogger "Dr. Big Mouth" [1] - "Dr. Big Mouth" has been accused of publishing misleading evaluation information that disrupts market competition, with multiple accounts linked to a beauty product company [1] - The blogger, whose real name is Hao Yu, has over 1.7 million followers on social media and claims to have 19 years of experience in cosmetics research and popular science [1] Group 2 - On May 24, "Dr. Big Mouth" publicly questioned the credibility of a product from Juzhi Biotechnology, claiming that the actual content of recombinant collagen in the product was only 0.0177% [1][2] - Juzhi Biotechnology responded by stating that their tests showed collagen content greater than 0.1%, contradicting the claims made by "Dr. Big Mouth" [2] - On June 1, Juzhi Biotechnology received an apology from the testing agency commissioned by "Dr. Big Mouth," which stated that it had not authorized the testing and demanded that he stop using the report [2] Group 3 - On June 5, "Dr. Big Mouth" released a video questioning the testing methods used by Juzhi Biotechnology, while his accounts faced bans and several videos were taken down [3] - On June 26, a social media platform announced measures to combat "black mouth" behavior, focusing on malicious defamation, extortion, and false marketing, leading to further sanctions against "Dr. Big Mouth" [3]
多次炒作测评信息误导消费者！百万美妆博主大嘴博士被禁言