叮咚买菜官宣“寻味中国”计划，打造全国地道食材与风味地图

Core Insights - The article highlights the launch of a direct procurement order exceeding 30 million yuan by Dingdong Maicai during the crab-catching ceremony in Dongying, Shandong, as part of its "Taste of China" initiative aimed at promoting local ingredients and flavors [1] - Dingdong Maicai is focusing on upgrading the supply chain for the Yellow River crabs, which are recognized for their unique taste and early market entry compared to other regions, indicating strong growth potential for regional specialty products [1] - The company is expanding its reach by creating a "crab matrix" that includes various regional crabs, ensuring a year-round supply of diverse flavors to consumers [1][2] Company Strategy - Dingdong Maicai is collaborating closely with suppliers to establish standardized farming and direct procurement plans, leveraging cold chain logistics and real-time quality control to ensure stable output of regional flavors [2] - The strategy aims to bring lesser-known local ingredients to a broader market, enhancing the visibility and sales of these products, as evidenced by the significant sales of Gobi vegetables [2] - The company's "4G strategy" emphasizes the importance of high-quality products, focusing on sourcing, selection, direct procurement, and quality control to differentiate itself in a competitive market [3] Market Impact - The initiative not only enriches consumer meal options but also provides opportunities for local agricultural products to gain national exposure and branding [3] - By controlling product characteristics and quality from the source, Dingdong Maicai aims to enhance consumer experience with authentic flavors and cultural value [3]