MCLON(SZ:300945) Quan Jing Wang·2025-09-15 01:28Core Viewpoint - The company held a successful online performance briefing for the first half of 2025, with full interaction with investors and a 100% response rate to questions asked [1]. Financial Performance - The company has not disclosed specific details about the third quarter's performance, advising investors to refer to the official third-quarter report for accurate information [2][3]. Dividend Policy - The company plans to implement its first interim dividend this year, proposing a cash dividend of 0.6 yuan (including tax) for every 10 shares based on a total share capital of 262,071,629 shares, pending approval from the shareholders' meeting [5]. Market Strategy - The company is expanding its market presence by opening new stores primarily in core cities and shopping centers, with a focus on both direct sales and franchising [8][9]. Product Development - The company aims to enhance its brand positioning through fashionable and personalized designs targeted at young women, with new product series planned for release in the upcoming quarters [8]. - The company has successfully launched several product lines, including the Fenghua 2.0 series, and is committed to continuous innovation to maintain a competitive edge [9]. IP Collaboration - The company views IP collaboration as a long-term strategy to enhance brand value and reach a broader consumer base, with plans for future partnerships [8].