Zhi Tong Cai Jing·2025-09-15 02:08Core Viewpoint - Hong Kong jewelry companies are showing strong resilience and are gradually returning to a growth trajectory through multi-dimensional transformation, leveraging their strong brand power, which is driving continuous valuation recovery [1] Group 1: Market Performance - The performance of Hong Kong jewelry companies has rebounded significantly, with notable stock price increases for Chow Tai Fook, Luk Fook, and Chow Sang Sang, achieving respective gains of 151%, 95%, and 135% as of September 10, 2025 [1] - The recovery is attributed not only to market trends but also to fundamental improvements within the companies, such as Luk Fook's same-store sales growth of 19% and Chow Sang Sang's net profit growth of 76% year-on-year for the first half of 2025 [1] Group 2: Industry Changes - The underlying logic of jewelry consumption has evolved to emphasize both "fashion and value preservation," with rising gold prices enhancing the perception of gold as a store of value [2] - The rapid increase in gold prices has suppressed some traditional demand, while breakthroughs in design have elevated the fashion appeal of gold jewelry, leading to over 100% growth in fixed-price gold jewelry sales for several companies in 2024 [2] - Fixed-price products with premium design have achieved gross margins of 30%-40%, ensuring profitability for companies [2] Group 3: Company Transformations - Hong Kong jewelry companies are enhancing product design and differentiation, with Chow Tai Fook's contribution from fixed-price gold products increasing from 7.1% to 19.2% in mainland China for the fiscal year 2025 [3] - Store transformations are being optimized to focus on high-quality locations and service experiences, improving single-store output and mitigating short-term store contraction pressures [3] - Companies are leveraging brand power through social media marketing, IP collaborations, and celebrity endorsements to attract younger consumers, with over 80% of followers on Xiaohongshu being aged 18-34 [3]