透过数据看节前文旅市场热度攀升 国内游“热点”常新让流量“无限”
Yang Shi Wang·2025-09-15 02:20

Group 1: Holiday Overview - The Mid-Autumn Festival and National Day holidays overlap this year, resulting in an 8-day holiday from October 1 to October 8 [1] - Many people are already planning their trips in advance for this upcoming holiday [1] Group 2: Transportation Insights - All toll roads will waive fees for small passenger vehicles during the holiday period from October 1 to October 8 [3] - Train tickets for October 1 can be purchased starting September 17, with reminders available on the railway app for popular routes [4][6] Group 3: Air Travel Trends - Domestic flight search interest has increased by over 30% year-on-year for the holiday period [7][9] - The average price of domestic flights shows a "high-low-high" pattern, with higher prices at the beginning and end of the holiday, and lower prices in the middle [9] - International flight search interest has surged by over 60%, with hotel bookings in popular countries doubling year-on-year [12][15] Group 4: Tourist Preferences - There is a significant increase in interest for red tourism and scenic spots, with red tourism searches up over 200% and keywords like "viewing" and "moon appreciation" up 117% [11] - The demand for autumn-themed travel and off-peak travel experiences is rising, with a notable increase in bookings for domestic flights, approximately 26% higher than last year [19][21] - Traditional cultural tourism is also gaining traction, with unique experiences being offered in various regions [23]

透过数据看节前文旅市场热度攀升 国内游“热点”常新让流量“无限” - Reportify