摊上“预制菜”三个字，贾国龙永远吵不赢罗永浩

Core Viewpoint - The controversy surrounding Xibei restaurant, triggered by a negative comment from Luo Yonghao about the use of pre-prepared dishes, has significantly impacted its reputation and sales [1][3][13]. Group 1: Company Background - Xibei, founded by Jia Guolong, has over 400 locations and annual revenue exceeding 6 billion yuan [3][12]. - The company has a history of emphasizing high-quality ingredients, which has contributed to its higher pricing strategy [4][6]. - Jia Guolong's entrepreneurial journey began in 1988, focusing on quality sourcing and expanding into various restaurant formats [6][8]. Group 2: Controversy and Response - Luo Yonghao criticized Xibei for allegedly serving pre-prepared dishes, leading to a public backlash and a significant drop in sales [1][13]. - Xibei's management, including Jia Guolong, has publicly denied the use of pre-prepared dishes and plans to take legal action against Luo [1][3][14]. - The restaurant's sales reportedly dropped by 1 million yuan on September 11 and an estimated 2 to 3 million yuan on September 12 due to the controversy [13]. Group 3: Industry Context - The issue of pre-prepared dishes has been a contentious topic in the restaurant industry, with other companies like Laoxiangji facing similar accusations [16]. - Legal definitions of pre-prepared dishes differ from consumer perceptions, complicating the public relations challenge for Xibei [16][17]. - The industry is calling for clearer regulations to address the quality of pre-prepared dishes and protect consumer interests [17].