娃哈哈真要改名“娃小宗”？宗馥莉还在批量消除“昌盛”

Core Viewpoint - Wahaha is planning to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year due to compliance issues related to the historical legacy of the brand following the founder's passing [1][8]. Brand Transition - An internal notice indicates that Wahaha will replace its brand with "Wah Xiaozong" to address compliance concerns and historical issues [1][2]. - The trademark for "Wah Xiaozong" was applied for earlier this year, alongside other names like "Wah Xiaohai" [8]. - The first product under the new brand, a sugar-free tea named "Ningxiang Oolong," was launched in May but received lukewarm market reception due to brand recognition issues [10]. Corporate Restructuring - Several Wahaha subsidiaries have undergone name changes to "Hongsheng" or "Hengfeng," indicating a shift towards a new corporate identity [4][12]. - The ownership structure of these companies has also changed, with significant shifts in shareholder control towards entities associated with Zong Fuli [6][19]. - The restructuring appears to be a strategic move by Zong Fuli to consolidate control and distance the company from past associations, particularly with Du Jianying and his family [25]. Legal and Financial Context - The changes come in the wake of ongoing legal disputes regarding inheritance and control of the company, particularly following a court ruling on asset preservation involving Zong Fuli and her siblings [6][22]. - The company has emphasized the need for compliance and risk management in its operations, indicating that the brand transition is part of a broader strategy to mitigate legal risks [8][25]. E-commerce Strategy - Wahaha has shifted its e-commerce operations, reclaiming control from previously associated entities, which is seen as a move to strengthen its online presence and brand authority [20][21]. - The new flagship store on e-commerce platforms is now fully controlled by Zong Fuli's associated companies, enhancing direct consumer engagement [21][26].