Sou Hu Cai Jing·2025-09-15 03:13Core Viewpoint - The announcement of the new Xiaomi 17 series smartphones, which will be released this month, comes as a surprise as it was previously rumored that the Xiaomi 16 series would be launched [1] Group 1: Product Strategy - Xiaomi's founder and CEO Lei Jun stated that the Xiaomi 17 series represents a generational upgrade in product capability, directly competing with the iPhone [1] - Xiaomi's strategy has been focused on high-end market positioning for the past five years, learning from its greatest competitor, Apple [1] - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, with a naming convention similar to the iPhone 17 series [1] Group 2: Market Positioning - Xiaomi executives express confidence in their ability to compete with the iPhone, despite acknowledging Apple's continued success with the iPhone 17 series [1] - The Xiaomi 17 series is already available for pre-order on the Xiaomi Mall, indicating a proactive approach to market engagement [1]