易海创腾B2B品牌出海营销峰会圆满落幕，“广州开发区品牌周”正式启动

Core Insights - The event "B2B Brand Going Global" marketing summit and "Guangzhou Development Zone Brand Week" was successfully launched in Guangzhou, focusing on how brands can become new growth engines for foreign trade [1][2] - The initiative aims to enhance the international brand competitiveness and global influence of local enterprises, injecting new momentum into the transformation and upgrading of the manufacturing industry in the Guangzhou Development Zone [1][2] Group 1: Event Overview - The event gathered nearly 300 representatives from B2B foreign trade factories, integrated trade enterprises, and cross-border e-commerce companies to explore new paths for Chinese manufacturing brands going global [1] - The "Guangzhou Development Zone Brand Week" project is led by the Guangzhou Development Zone Commerce Bureau and aims to provide systematic support for enterprises to transition from "product export" to "brand export" [4][17] Group 2: Industry Trends and Insights - The global economic environment is complex, and brands have become the core competitiveness for enterprises entering international markets, with a focus on transitioning from selling products to building brands [2][10] - Google and LinkedIn representatives emphasized the importance of digital marketing strategies and data insights in helping Chinese brands effectively reach international decision-makers and enhance brand loyalty [8][10][12] Group 3: Support and Resources - The project will integrate resources from platforms like Google, LinkedIn, and Yandex to provide comprehensive solutions for brand building, digital marketing, and cross-border compliance [4][17] - The initiative is part of a broader strategy to support the high-quality development of cross-border e-commerce and aims to create a public service platform for brands in the Guangdong-Hong Kong-Macao Greater Bay Area [16][17]