Apple(US:AAPL) Huan Qiu Wang Zi Xun·2025-09-15 04:20Core Insights - Apple plans to launch its first smart glasses within the next 12 to 16 months, featuring a no-display design aimed at competing with Meta's Ray-Bans [1][3] - The smart glasses will include a camera and an audio system with playback and recording capabilities, but will require an iPhone for data processing [3] - The complete smart glasses experience, which includes content display through lenses, is still several years away due to challenges in miniaturization and weight reduction [3] Market Competition - Apple has a natural advantage in the smart glasses market due to its strong brand influence and the existing iPhone user base, which is likely to adopt Apple’s smart glasses [4] - The company possesses the core capability to deeply integrate hardware with its ecosystem, allowing for seamless collaboration between the smart glasses and iPhone, unlike competitors facing technical challenges [4] Product Development - Apple is also developing AirPods with an integrated camera, which could enhance the functionality of both products by providing environmental data to the iPhone and Apple Intelligence [4][5] - The combination of the camera-equipped AirPods and smart glasses may create a synergistic effect, improving the overall audio-visual experience [5]