
Group 1 - The fourth "Mai Sheng Cup" media football championship, organized by Mengniu Group, concluded successfully, highlighting its role in connecting media and the industry while promoting positive energy in sports [1][3] - Mengniu Group's executive, Li Pengcheng, emphasized the importance of the event in showcasing Chinese sports on the global stage, especially with upcoming major sports events like the Milan Winter Olympics and the North America World Cup [1][3] - The event featured a new charitable initiative where for every goal scored, Mengniu donated a set of football gear to children in rural areas, resulting in a total of 308 sets donated based on the 308 goals scored during the tournament [5][9] Group 2 - The tournament included awards for the champion, runner-up, and third place, along with individual accolades for the best player, top scorer, and best goalkeeper, symbolizing the dedication of media professionals to football [7] - Over the past four years, Mengniu has successfully integrated sports events with charitable actions, enhancing the emotional connection between the industry and media while promoting the development of football in China [9]