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Core Insights - The article discusses the effectiveness of WeChat Moments advertising for real estate companies during the pre-sale phase of new properties [1][22][23] Group 1: Advertising Methodology - WeChat Moments ads appear in users' feeds and resemble regular posts, making them less intrusive and more acceptable to users [8] - There are three common styles of Moments ads: standard, showcase, and card-style, each offering different visual engagement [9] - Ads can redirect users to various destinations such as detailed introduction pages, mini-programs, or public account articles [10] Group 2: Advantages of WeChat Moments Advertising - The user coverage is extensive, as WeChat reaches a vast majority of internet users in China, allowing for targeted advertising [15] - Targeting options are highly precise, enabling advertisers to filter audiences by location, age, gender, marital status, interests, and even device type [15] - The cost is lower and more flexible compared to traditional advertising methods, with a cost-per-thousand-impressions (CPM) model that can be as low as 30 yuan per 1,000 views [19] Group 3: Advertising Process - The advertising process involves preparing necessary documentation, creating ad content, setting conversion goals, and defining target demographics [19] - After submission, the ads typically undergo a review process by Tencent, which takes about 1-2 business days [19] Group 4: Long-term Impact - WeChat Moments advertising serves not only as a one-time promotional tool but also helps in building brand recognition over time, increasing the likelihood of being chosen by potential buyers later [22] - It facilitates the transition from offline to online engagement, allowing for initial customer screening through inquiries and data collection, thus enhancing sales efficiency [23]