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于东来力挺西贝,源于对直播购物跨界竞争的瞧不上
Sou Hu Cai Jing·2025-09-15 04:28

Core Viewpoint - The recent statements by Yu Donglai, founder of the offline retail company Pang Donglai, have sparked widespread attention regarding the collision between traditional retail and online live-streaming business models. This reflects the complex attitudes of traditional operators towards emerging e-commerce models [1][3]. Group 1: Traditional Retail Perspective - Pang Donglai is recognized as a benchmark in China's retail industry, having developed over 260 proprietary brand products and introduced a "transparent price tag" system, which emphasizes strict quality control and exceptional customer service [1]. - Yu Donglai emphasizes "enterprise value" and the hard work of entrepreneurs and their teams, highlighting a fundamental distinction between traditional retail's focus on product quality and brand building versus the sales model reliant on traffic monetization [3]. Group 2: Online Live-Streaming Perspective - Luo Yonghao, a prominent live-streaming host, demonstrated significant commercial potential in digital marketing, achieving a record of 71,000 orders sold in one hour for a limited edition instant noodle collaboration with Kang Shifu, showcasing the explosive power of online channels [1]. - Despite Luo's efforts to repay substantial debts and gain public respect, traditional operators remain skeptical about the live-streaming business model, especially when concerns about product quality arise [6]. Group 3: Market Dynamics - The essence of business indicates that the consumer experience-focused offline model and the efficiency-driven online channel are not necessarily in conflict. Pang Donglai maintains its commitment to avoiding live-streaming sales, while Luo Yonghao leverages new channels for commercial value, indicating that both models have their strengths [8]. - A healthy market ecosystem should embrace the coexistence of diverse business models rather than fall into binary opposition [8].