传统酿造与国际盛会美妙交融，五粮液服贸会续写“和美”新篇

Core Insights - The 2025 China International Service Trade Fair (CIFTIS) opened on September 10, with Wuliangye (000858) participating as the "Global Partner" and "Designated Liquor" [1][2] - Wuliangye showcased an immersive exhibition experience, combining product tasting, intangible cultural heritage interaction, and fun activities to engage visitors [1][4] - The company aims to innovate and embrace new consumption trends, transforming traditional liquor into a medium for expressing lifestyle attitudes among younger consumers [1][5] Group 1: Event Participation and Brand Strategy - Wuliangye has been a continuous participant in CIFTIS for three years, highlighting its commitment to global service trade and brand strategy [2][9] - The exhibition featured dual storytelling, showcasing Wuliangye's historical journey and its evolution alongside Chinese society [2][3] - The brand's cultural depth and international vision were emphasized through innovative interactions to enhance brand recognition and emotional connection [2][3] Group 2: Product Innovation and Consumer Engagement - The newly launched 29° Wuliangye "Crush on You" cocktail has gained popularity, reflecting the brand's focus on appealing to younger consumers [3][6] - Wuliangye's outdoor interactive experience area combined wine tasting, food, and cultural elements, attracting significant visitor participation [4][5] - The company is actively pursuing product innovation, including low-alcohol options to cater to younger demographics and international markets [6][7] Group 3: Cultural Integration and Global Influence - Wuliangye is leveraging its "Harmony and Beauty" culture to connect with global consumers and enhance its international brand presence [8][9] - The brand has participated in high-profile international events, promoting Chinese liquor culture and its own products [8][9] - Wuliangye's brand value and international influence have been recognized, ranking 73rd in the 2025 Global Brand Value 500 list [9]