Core Viewpoint - The controversy surrounding the use of pre-prepared dishes in the restaurant industry has been ignited by a public complaint from a well-known figure, highlighting consumer demand for transparency and value in dining experiences [1][4][19]. Group 1: Incident Overview - Luo Yonghao criticized the high prices and perceived use of pre-prepared dishes at Xibei, prompting the founder, Jia Guolong, to respond defensively and announce legal action for defamation [2][4]. - Jia Guolong asserted that none of the dishes served were pre-prepared and invited customers to inspect the kitchens, launching a "Luo Yonghao Menu" with a money-back guarantee if the food was unsatisfactory [2][4][11]. Group 2: Consumer Sentiment and Industry Response - The incident has polarized public opinion, with many supporting Luo for voicing consumer concerns, while others criticize him for seeking attention without evidence [4][8]. - A significant portion of consumers (78.1%) reported that restaurants do not adequately inform them about the use of pre-prepared dishes, indicating a strong desire for transparency [18]. Group 3: Definition and Regulation of Pre-prepared Dishes - The definition of pre-prepared dishes has been clarified by regulatory bodies, distinguishing between industrially produced items and those prepared in-house by restaurants [14][15]. - Xibei claims that their dishes, prepared in a central kitchen and then cooked at the restaurant, do not fall under the category of pre-prepared dishes as per the new regulations [14][19]. Group 4: Market Trends and Consumer Expectations - The pre-prepared food market in China is projected to reach 485 billion yuan in 2024, growing at a rate of 33.8%, driven by consumer demand for convenience [18]. - Consumers are increasingly scrutinizing high-priced brands, expecting clear justification for costs, and are more sensitive to perceived value versus price [23][26].
西贝们最该做的,不是忙着和罗永浩打官司
3 6 Ke·2025-09-15 04:43