曾经的酸菜鱼霸主，开始爆改自救？

Core Insights - The company Tai Er Suan Cai Yu, known for its signature dish of pickled fish, is facing declining customer interest and has resorted to drastic measures to attract customers [1] Financial Performance - The parent company, Jiu Mao Jiu, reported a revenue of 2.753 billion yuan for the first half of 2025, representing a year-on-year decline of 10.1% [1] - Tai Er's revenue was 1.949 billion yuan, showing a year-on-year decrease of 13.3% [1] Operational Challenges - Tai Er has closed 68 stores in the past six months, indicating a significant reduction in its operational footprint [1] - The table turnover rate has dropped from a peak of 4.9 times to 3.1 times, reflecting decreased customer engagement [1]