零食“折叠”

Group 1: Industry Overview - The recent half-year reports of the snack industry reveal significant declines in performance, indicating a systemic issue rather than isolated company problems [1][3] - Major players like Liangpinpuzi and Laiyifen reported substantial revenue drops and losses, with Liangpinpuzi's revenue down 27.21% to 2.829 billion yuan and a net loss of approximately 94 million yuan, marking a 491.59% year-on-year decline [1][3] - The industry's profitability is under pressure due to rising raw material costs and intensified price competition driven by market homogenization [3][9] Group 2: Cost Structure and Profitability - Traditional snack brands are facing a rigid cost structure that has become a burden, with companies like Three Squirrels experiencing a 25.11% increase in sales expenses, amounting to 1.119 billion yuan, while only achieving a 7.94% revenue growth [3][5] - Laiyifen's financial expenses surged by 61.09% due to increased short-term borrowing and rising interest costs, exacerbating its profitability challenges [5][7] - The inability to compress fixed costs, such as marketing and retail expenses, has increased operational risks for these companies [7][9] Group 3: Pricing Power and Market Dynamics - The weakening of pricing power among companies has led to a direct impact on revenue, with Liangpinpuzi's strategy of lowering prices failing to prevent a near 1 billion yuan loss [9][10] - New emerging channels, such as bulk snack stores, are leveraging efficient supply chains to operate profitably at lower margins, further pressuring traditional brands [12][14] - The shift in consumer preferences towards value-for-money products has diminished the effectiveness of traditional high-end branding strategies [9][18] Group 4: Channel Dynamics - Traditional snack brands are losing their influence in the market as channels gain more power, with bulk stores like "Haoxianglai" rapidly expanding and capturing market share [10][12] - Retailers like Sam's Club and Hema are developing their own snack brands, which are gaining traction due to competitive pricing and consumer trust [14][16] - The decline in traditional channels has forced companies to close underperforming stores, reflecting a broader struggle to maintain market presence [16][21] Group 5: Brand and Product Disconnect - The traditional brands are facing a crisis of brand relevance as their marketing narratives fail to resonate with modern consumers [18][19] - The reliance on OEM/ODM systems has led to significant product homogenization, undermining the brands' competitive edge in an era where product differentiation is crucial [19][21] - Companies are beginning to explore new product lines and business models, indicating a recognition of the need for transformation in response to market pressures [21]