Sou Hu Cai Jing·2025-09-15 05:33Core Viewpoint - Xiaomi is set to launch the new Xiaomi 17 series this month, marking a significant upgrade in its digital series and aiming to compete directly with Apple's iPhone series [2][3]. Group 1: Product Launch - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max [2]. - The launch is positioned as a major leap in product capabilities, with Xiaomi's leadership expressing confidence in competing with the iPhone series [2][3]. - Pre-orders for the Xiaomi 17 have already begun on the Xiaomi Mall app [5]. Group 2: Competitive Landscape - Xiaomi's strategy has been to learn from and directly compete with Apple, particularly in the high-end smartphone market [2]. - The launch of the Xiaomi 17 series coincides with the recent release of Apple's iPhone 17 series, creating a competitive environment where both companies are vying for market attention [11]. - There is a notable trend of major smartphone brands, including Huawei and Xiaomi, launching products around the same time, which has been referred to as a "2025 autumn flagship trilogy" [11]. Group 3: Software Development - Xiaomi recently launched its own operating system, the Xiaomi Surge OS 3, which focuses on smooth user experience, cross-ecosystem connectivity, and privacy security [8]. - The Surge OS 3 aims to integrate operations between Apple devices and the Xiaomi ecosystem, enhancing user experience [8].