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让数字公共服务惠及更多农村居民
Ren Min Ri Bao Hai Wai Ban·2025-09-15 05:36

Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for new media among rural residents, with short videos being the most popular due to their low entry barrier and ability to meet information needs quickly [1]. Group 2: Digital Divide - Despite the preference for new media, many rural residents primarily consume entertainment content rather than accessing public services or participating in social governance [2]. - The "digital divide" persists in rural areas, particularly among older individuals and those with lower education levels, who often lack the skills and equipment to utilize digital service platforms effectively [2]. Group 3: Recommendations for Improvement - To ensure digital public services benefit more rural residents, services should align with user habits by integrating public service information with entertainment content, such as creating engaging and interactive public service short videos [3]. - Information dissemination should be precise, targeting specific demographics like the youth for employment and the elderly for health information through tailored advertising and recommendations [3]. - Enhancing digital literacy among rural residents is crucial, with suggestions for government and social organizations to provide training and support through hotlines, workshops, and community leaders [3].