QUANJUDE(SZ:002186) Xin Lang Cai Jing·2025-09-15 06:37Core Insights - The article highlights the innovative strategies employed by Quanjude to attract younger consumers while maintaining its traditional brand identity [1][9][11] Group 1: Brand Innovation - Quanjude is introducing new products like the "Good Duck" interactive toy, which combines nostalgia with modern engagement, appealing to younger audiences [3][4] - The company is also launching mooncakes with unique packaging that incorporates elements of Peking opera, aiming to blend cultural heritage with contemporary consumer preferences [4][5] Group 2: Digital Transformation - Quanjude has implemented a platform-based settlement system across all its stores, enhancing management efficiency and data accessibility [9][11] - The introduction of an AI order-taking system has improved accuracy and efficiency in food sales, allowing for 24/7 order processing [9][11] Group 3: Product Diversification - The company is focusing on "foodification" of its restaurant products, aiming to make its offerings more accessible through packaging and e-commerce [7][8] - Quanjude is expanding its product lines to include health-oriented mooncakes and ready-to-eat packaged meats, catering to the growing demand for convenient and healthy food options [6][7] Group 4: Customer Experience - The establishment of a 3D immersive dining experience has attracted a younger clientele, enhancing the overall dining experience [9][11] - Quanjude is adapting its seating arrangements to accommodate smaller groups, increasing table utilization and customer satisfaction [11]