亚马逊海外购微信小程序上线六周年：活跃用户数量同比增长近60%

Core Insights - Amazon's overseas purchasing WeChat mini-program celebrates its sixth anniversary, with active user numbers increasing by nearly 60% year-on-year and sales nearly doubling in the past year [1] Sales Performance - Significant sales growth in various categories driven by interest-based communities, with notable increases in: - Maternal and infant products - Toys, which saw sales nearly double compared to the same period last year - Apparel, sports, and footwear categories, each experiencing over 130% year-on-year sales growth [1] Consumer Engagement - Since its launch in 2019, the mini-program has expanded its consumer experience through multiple dimensions, including community engagement, live streaming, content marketing, and influencer collaborations [1] - The "Share and Earn" feature on the product homepage allows consumers to share overseas products and earn commissions, with sales from this initiative growing over 180% year-on-year [1] Promotional Activities - The "洋毛节" (Yang Mao Festival) coincides with the sixth anniversary celebration, featuring over 10 million global selections across approximately 20,000 international brands and 35 popular categories, including health, beauty, apparel, home goods, and electronics [1]