Sou Hu Cai Jing·2025-09-15 07:03Core Viewpoint - Xiaomi Group is set to launch the new Xiaomi 17 series, which is described as a significant leap in the digital series history, with a one-month earlier release compared to the previous generation [1] Group 1: Product Launch - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max [1] - The launch is positioned to directly compete with Apple's iPhone 17 series, reflecting Xiaomi's five-year high-end strategy [1][4] Group 2: Investment and Development - Over the past five years, Xiaomi has invested more than 100 billion RMB in research and development, with plans to increase this investment to 200 billion RMB over the next five years [1] - The upcoming launch is expected to introduce unique features that differentiate the new phones from previous models [1] Group 3: Market Context - The announcement coincides with Apple's recent launch of the iPhone 17 series, which Apple CEO Tim Cook described as the "largest leap in iPhone history" [4]