Hua Er Jie Jian Wen·2025-09-15 07:32Core Viewpoint - Xiaomi is directly challenging Apple's iPhone by skipping the 16 series and launching the Xiaomi 17 series, marking a significant shift in its high-end strategy after five years of development [1][3][5]. Group 1: Product Launch and Strategy - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, and will globally debut the fifth-generation Snapdragon 8 Supreme mobile platform [1][5][6]. - The launch of the Xiaomi 17 series is one month earlier than its predecessor, indicating a strategic move to align more closely with Apple's product cycle [1][5][6]. - Xiaomi's president, Lu Weibing, emphasized that this series represents the most significant leap in the history of Xiaomi's digital series, with a clear focus on high-end market competition [5][6]. Group 2: Investment in R&D - Xiaomi has invested over 100 billion RMB in research and development over the past five years, with plans to increase this investment to 200 billion RMB in the next five years [4][7]. - This substantial investment is expected to showcase the latest technological advancements in the Xiaomi 17 series, reflecting the company's commitment to high-end product development [4][7]. Group 3: Competitive Positioning - Lu Weibing stated that Xiaomi's strategy involves learning from the best competitors, specifically targeting the iPhone, and expressed confidence in competing at the same level as Apple [5][6][7]. - The company aims to shift its product philosophy from parameter superiority to prioritizing user experience, indicating a deeper integration of hardware and software [7].