JD(US:JD) Zhong Jin Zai Xian·2025-09-15 07:35Core Insights - JD Qixian has launched a new product, the Milk Skin Yogurt Cake, which pairs perfectly with its popular Milk Skin Yogurt, targeting consumers who seek both health and taste [1][3] Product Innovation - The Milk Skin Yogurt Cake combines traditional Inner Mongolian milk skin with modern baking techniques, preserving traditional flavors while catering to the refined tastes of contemporary consumers [3] - Key ingredients include selected Inner Mongolian milk skin, crispy fried rice, pure animal cream, and fermented yogurt filling, resulting in a rich flavor profile [3] - The cake features a moist chiffon base and incorporates natural red tea powder, offering a unique blend of creamy milk and subtle tea flavors [3] Consumer Appeal - The accompanying Milk Skin Yogurt emphasizes clean ingredients with minimal additives, priced at 7.9 yuan per box, and has received over 50,000 positive user reviews [5] - The yogurt is sourced from the Inner Mongolia's 40° north latitude milk source, with a milk content of ≥92% and added probiotics, enhancing its creamy texture and rich flavor [5] Company Strategy - A company representative stated that the new products were developed based on consumer demands for health and taste, with a commitment to direct sourcing and quality control [7] - JD Qixian plans to continue innovating and offering products that blend traditional flavors with modern health concepts [7] Promotional Activities - To celebrate the launch, JD Qixian is offering various promotions, including new user discounts starting at 0.01 yuan and multi-order vouchers up to 77 yuan off [7] - JD PLUS members can enjoy free shipping, enhancing the overall shopping experience [7]