Company Overview - The company, Winner Fashion, has been deeply engaged in the mid-to-high-end women's clothing industry for many years, building a brand matrix of seven brands through internal cultivation and external acquisitions, with core brands Koradior and NAERSI accounting for over 50% of revenue [1] - From 2018 to 2023, the company's revenue and net profit attributable to shareholders achieved a compound annual growth rate (CAGR) of 22% and 25%, respectively, demonstrating strong growth momentum [1] - The company has a commitment to shareholder returns, with an average dividend payout ratio exceeding 57% from 2020 to 2024 and a stable dividend yield of 3.5% to 5% [1] Financial Performance - In 2024, the company is expected to experience a revenue decline of 4.7% year-on-year to 6.589 billion yuan due to weakened terminal consumption [1] - Despite the revenue decline, the company managed to improve its gross margin by 0.8 percentage points to 76.4% through operational efficiency optimization [1] - The company is projected to achieve net profits of 613 million yuan, 702 million yuan, and 796 million yuan from 2025 to 2027, representing year-on-year growth rates of 31%, 14%, and 13%, respectively [3] Industry Insights - The Chinese women's clothing market is expected to reach a scale of 1.06 trillion yuan in 2024, with a year-on-year growth of 1.48%, but the industry remains fragmented with a CR10 of only 7.9% [1] - As rational consumption trends develop, female consumers are increasingly focusing on the aesthetics, material quality, and brand strength of clothing products, which present opportunities for differentiated mid-to-high-end brands [1] Competitive Advantages - The company has competitive advantages in product, channel, and supply chain aspects, implementing a "superior product system" strategy with a total of 5,894 SKUs in 2024, focusing on main sales items and launching over 300 creative design series annually [2] - The company is optimizing its offline store network by reducing inefficient stores and increasing the proportion of shopping center stores, while online revenue has grown at a CAGR of 33.5% from 2016 to 2024 [2] - The company is actively building a light luxury brand management group, enhancing brand image through various channels such as endorsements, IP collaborations, and fashion shows [2] Future Outlook - The company plans to continue optimizing its product structure and enhance material technology to improve product quality and design precision, thereby solidifying its competitive advantage in the high-end fashion sector [3] - The company expects terminal retail to stabilize in 2025, with a focus on controlling discounts and expenses to ensure profitability recovery [3] - The average target price based on PE and PB valuation methods is set at 10.3 HKD, with a recommendation for "overweight" [3]