首届广东优品展闭幕 3天“吸金”70亿元

Core Insights - The first Guangdong Quality Products Exhibition attracted over 82,000 visitors and generated a total transaction amount of 6.962 billion yuan, showcasing Guangdong's transition from a manufacturing powerhouse to a brand-centric economy [1][2] Group 1: Exhibition Overview - The exhibition covered an area of 50,000 square meters with five major themed pavilions, including home appliances, fashion and beauty, toys and cultural creativity, health food, and furniture [2] - The event served as a platform for Guangdong enterprises to expand their domestic market presence, linking manufacturing and consumption effectively [2][3] Group 2: Market Demand and Opportunities - The exhibition addressed the needs of numerous foreign trade enterprises in Guangdong, which are increasingly focusing on both domestic and international markets due to rising global trade uncertainties [3][4] - Guangdong's domestic market is expanding, with over 20 million business entities, enhancing the status of "Made in China" and "Made in Guangdong" [4] Group 3: Participant Highlights - A total of 1,086 exhibitors participated, including leading brands like Midea, TCL, and Huawei, as well as emerging brands and hidden champions in foreign trade [4][5] - The exhibition featured innovative products, such as a new maternal and infant refrigerator designed specifically for domestic consumers, highlighting the shift in focus from export to domestic sales [3][4] Group 4: Consumer Engagement Strategies - The exhibition utilized a blend of online and offline strategies, including live streaming and exclusive discounts, to enhance consumer engagement and drive sales [6][7] - The immersive experience created by the exhibition format, which combined display and sales, encouraged immediate purchasing decisions from attendees [7]