Core Insights - SF Express's subsidiary, SF City, has officially launched its "SoFast" brand in Macau, marking a significant expansion of its overseas business following its entry into Hong Kong last year [2] - The partnership with Macau's largest local service platform, "Aomi APP," aims to enhance the efficiency and convenience of local delivery services, promoting digital upgrades in Macau's lifestyle [2] - The "SoFast" service will cover a wide range of delivery categories, including food and non-food items, with delivery times as fast as one hour [2][3] Business Model and Strategy - SF City will establish a business matrix targeting both merchants (To B) and consumers (To C) in Macau, providing point-to-point delivery services through various channels [2][3] - The initial delivery range will focus on the Macau Peninsula, catering to the growing demand for instant delivery among local residents [3] - The company plans to integrate more merchant brands and delivery platforms, expanding its service offerings and enhancing collaboration with SF Group to optimize last-mile delivery solutions [5] Market Potential - The demand for fast and timely delivery services in Macau has been increasing, indicating significant growth potential in the region's instant delivery market compared to mainland China [5] - SF City aims to leverage its successful experience in mainland China's third-party delivery model to invigorate the instant delivery market in Hong Kong and Macau [5] - The company’s experience in the Greater Bay Area is expected to provide a solid foundation for future expansion into other overseas markets [5]
顺丰同城“SoFast”正式登陆澳门，携手“澳觅APP”打造全场景小时达体验