首店集群、政策惠民、文旅创新解锁消费“新姿势”！海州以三大抓手培育场景经济

Core Insights - The article highlights the vibrant economic activity in Haizhou District, showcasing various new consumer experiences and the successful implementation of initiatives to boost local consumption [3][10]. Group 1: Consumer Scene Development - Haizhou District is focusing on cultivating new consumer scenes, with a core goal of "nurturing new consumption scenarios" through the establishment of first-store clusters, policy benefits, and cultural tourism innovations [3][10]. - The district has gathered approximately 1,200 brands across six major shopping centers, with 230 first stores in Lianyungang, accounting for over 19% of the total [4]. Group 2: Economic Initiatives - The first-store economy is identified as a significant driver of consumption, with the new Xiaomi car store attracting over 10,000 test drives in its opening week, leading to a 30% year-on-year increase in surrounding retail and dining sectors [4]. - The district promotes various economic activities, including holiday and night economies, to create a full-day consumption pattern, enhancing consumer choices [4]. Group 3: Policy Support - The "old-for-new" policy has been effectively utilized, covering multiple categories such as home appliances and automobiles, benefiting over 80% of the city and helping thousands of families upgrade their products [5]. - High-quality residential projects have been launched to meet housing improvement demands, further supporting stable growth in the consumption market [5]. Group 4: Cultural and Tourism Innovation - Haizhou District leverages its rich cultural heritage to enhance consumer experiences, developing cultural products and immersive tourism activities that attract visitors [6][8]. - The district has successfully registered 180 cultural copyrights and created engaging performances that combine traditional storytelling with modern technology, increasing its appeal as a tourist destination [8][10].