抖音“城市点亮计划”激活多地消费，数字赋能冬日夜经济绽放新光彩

Core Insights - The "City Lighting Plan" launched by Douyin Life Services is driving a consumption boom across multiple cities in China, focusing on the integration of online and offline resources to invigorate local economies [1] Group 1: Event Highlights - In Jinan, the plan is linked with the "Third Jinan Seafood Festival," featuring a special live broadcast event that promotes local dining brands and offers exclusive deals, resulting in a significant increase in consumer engagement [4] - In Changzhou, the initiative combines sports events with consumption, leading to a dramatic increase in Douyin search volume and local food sales during the event period [5] Group 2: Technological Empowerment - The core advantage of the "City Lighting Plan" lies in its technological capabilities, utilizing Douyin's LBS positioning technology to enhance user engagement and merchant visibility through innovative features [7] - The plan aims to expand into 11 key cities in East, North, Northeast China, and Shandong in the fourth quarter, focusing on creating a digital marketing ecosystem for local businesses [7] Group 3: Economic Impact - Participating merchants in the program have seen an average increase of over 30% in customer traffic, with some specialty stores reporting sales growth exceeding 200%, demonstrating the sustainability of the "content + consumption" model [7]