Zhong Guo Min Hang Wang·2025-09-15 08:09Core Insights - Eastern Airlines has launched the "Achievement Privilege" series as part of its "Eastern Miles" membership system, marking a significant strategic move in member engagement and loyalty enhancement [1] Membership System Upgrade - The new series features a refined membership structure with differentiated benefits aimed at increasing customer loyalty and engagement [1] - It employs a dual-track operational model combining "lifecycle level management" and "flight evaluation level management" [1] Operational Mechanisms - A mechanism for automated badge awarding based on cumulative contributions throughout a member's lifecycle has been established, with the system recognizing overall contributions daily [1] - Members can activate a 10-year lifecycle level through the acquisition of privilege level vouchers, while the system continuously monitors flight activity for dynamic assessment [1] - An innovative smart retention mechanism has been introduced to address level maintenance issues, allowing members to retain privileges even if flight activity does not meet retention standards [1] Data Utilization - The new series leverages big data analytics to process dual-track member data, acknowledging long-term loyalty while rewarding ongoing flight activity [1]