TRT(SH:600085) Zheng Quan Ri Bao·2025-09-15 08:12Core Viewpoint - The company, Beijing Tongrentang Co., Ltd., has demonstrated resilience and strategic growth in the first half of 2025, achieving stable revenue and profit amidst industry adjustments and external challenges, while focusing on quality improvement and international expansion [2][3]. Financial Performance - In the first half of 2025, the company reported a revenue of 9.769 billion yuan, a slight increase of 0.06% year-on-year, with a net profit attributable to shareholders of 945 million yuan [2][3]. - The pharmaceutical manufacturing segment showed strong performance with a main business revenue of 6.562 billion yuan, up 1.38%, and a gross margin increase of 2.6 percentage points to 43.99% [3]. - The company effectively controlled costs, with operating costs decreasing by 0.64% to 5.443 billion yuan, while sales expenses rose by 12.69% to 1.857 billion yuan due to marketing reforms [3]. Strategic Initiatives - The company has implemented a "big product strategy" and a "fine product strategy," focusing on core products and enhancing market presence through innovative marketing strategies [4]. - It has optimized its e-commerce channels and expanded into the medical field, utilizing various media platforms to enhance brand awareness [4]. - The company has established a financial shared service center to improve data integration between business and finance, enhancing management efficiency [4]. Research and Development - The company is focusing on expanding drug indications and exploring the value of traditional products, with ongoing research on key products like Baijitian polysaccharide capsules and Tongrentang's traditional Chinese medicine [8]. - It is also advancing the integration of traditional medicine with modern technology, enhancing production quality and efficiency [8]. International Expansion - The company is actively pursuing international market opportunities, with new store openings in Hong Kong and ongoing product registration efforts abroad [10][11]. - It aims to leverage national policies that support the development of traditional Chinese medicine to enhance its global presence [11]. Cultural and Brand Development - The company is enhancing its cultural presence through various initiatives, including immersive experiences that promote traditional Chinese medicine culture [9]. - It is also modernizing its brand image to resonate with younger consumers, thereby expanding its market reach [9].