Core Insights - The establishment of the Guangdong-Hong Kong-Macao Greater Bay Area Exhibition Industry Alliance and the release of the "2024 Guangdong-Hong Kong-Macao Greater Bay Area Exhibition Industry Development Report" highlight the strategic importance of the exhibition industry in driving economic growth in the region [1][3]. Group 1: Economic Significance - The Greater Bay Area is recognized as one of the most open and economically vibrant regions in China, playing a crucial role in the national development strategy [3]. - The exhibition industry is identified as a key driver of urban economic development, facilitating the aggregation of innovative elements such as people, logistics, and information from both domestic and international sources [3][4]. Group 2: Development Trends - The exhibition industry in the Greater Bay Area has shown a robust development trend over the past decade, with a significant recovery in 2023, surpassing the scale of exhibitions held in 2019 [5][14]. - In 2024, a total of 924 exhibitions are scheduled, representing a year-on-year increase of 1.32% compared to 2023, indicating strong market vitality and growth potential [5][14]. Group 3: Structural Analysis - The internal structure of the Greater Bay Area's exhibition industry shows significant regional differences, with the nine mainland cities hosting 718 exhibitions (77.71%), Hong Kong 145 exhibitions (15.70%), and Macau 61 exhibitions (6.60%) [5][6]. - The report highlights that while the Greater Bay Area excels in resource integration in the upstream and midstream supply chain, there is a need for improvement in downstream market expansion and brand building [9]. Group 4: Competitive Advantages - The Greater Bay Area boasts a high number of large exhibition venues and indoor exhibition space, significantly exceeding the national average, with Guangzhou and Shenzhen ranking first and third globally in indoor exhibition area [11][13]. - Macau's competitive edge in the exhibition market is attributed to its advantageous location, leading hardware facilities, and high international service standards [13]. Group 5: Collaborative Dynamics - The exhibition industry in the Greater Bay Area is characterized by a strong collaboration between private enterprises and industry associations, with over 75% of exhibitions organized by enterprises, predominantly private ones [14]. - The establishment of the Greater Bay Area Exhibition Industry Alliance is expected to enhance collaboration and vitality within the exhibition sector, contributing to the achievement of strategic goals for the region [14].
第三届粤港澳大湾区发展工商大会在穗举行，大湾区会展业联盟成立