Sou Hu Cai Jing·2025-09-15 08:23Core Viewpoint - The price of gold is expected to rise significantly, prompting consumers to rush to purchase gold jewelry before the price increase takes effect [1][4]. Group 1: Price Increase Announcement - Several jewelry brands, including Chow Tai Fook, are indicating that their "one-price" gold jewelry will soon see price hikes, with some items expected to increase by thousands of yuan [1][4]. - A Chow Tai Fook store in Hangzhou reported that the current price is 1078 yuan per gram, and a price increase of 10% to 15% is anticipated in October [4]. - The last price increase for "one-price" items occurred in March, with increases ranging from 10% to 20% [4]. Group 2: Consumer Behavior - Consumers are actively seeking to purchase gold items before the anticipated price increase, with reports of increased foot traffic in stores [7][8]. - A customer noted that a specific item, originally priced at 1580 yuan, is expected to rise to 2080 yuan, prompting her to buy before the price change [7]. - Some consumers express concerns about the high labor costs associated with "one-price" products, indicating a reluctance to purchase despite rising gold prices [9]. Group 3: Market Trends - The spot price of gold reached a record high of 3674.27 USD per ounce, marking a nearly 5% increase for the month and close to 40% for the year [4]. - The price adjustments in various stores reflect the ongoing rise in international gold prices, influencing local pricing strategies [5][6].