Core Insights - The core announcement is the collaboration between Huawei and BAIC to establish the "Xiangjie Brand Strategic Community," focusing on deep cooperation in technology, manufacturing, and services to enhance the brand overall [1]. Investment and Financial Commitment - Xiangjie plans to invest 20 billion yuan (approximately 2.8 billion USD) over the next three years, concentrating on four key areas: design, intelligent assisted driving, smart cockpit, and quality safety [1]. Organizational Structure and Strategy - To ensure the successful implementation of the strategy, Xiangjie will form a dedicated business unit team that will oversee the entire process from product definition, research and development, to terminal sales and service [1]. - A specialized manufacturing and supply chain system will be established, along with a dual quality inspection mechanism to guarantee that each new vehicle meets high standards in both "technology and luxury" dimensions [1]. Leadership and Future Outlook - Huawei's Executive Director and Head of Terminal BG, Yu Chengdong, expressed confidence in the future plans for Xiangjie, highlighting the upcoming launch of the Xiangjie S9T and the brand's ambition to reach new heights [1].
3年投入200亿,华为北汽达成享界品牌深化合作,余承东:明天享界S9T发布,一定不负期待