老凤祥(600612.SH):控股子公司5000万元拟投资设立老凤祥奢品销售有限公司

Core Viewpoint - The company, Lao Feng Xiang, aims to enhance its brand image and value by establishing a luxury company through a joint investment of 50 million RMB from its subsidiaries, targeting the high-end market and catering to the demand for high-quality products [1] Group 1 - The establishment of the luxury company will help align with future international and high-end investment requirements [1] - The new company will serve as a high-end product investment and operation management center in the core market, integrating mid-to-high-end and customized product resources and operations [1] - This initiative is expected to increase the influence and market share of the Lao Feng Xiang brand in the luxury market [1]